Spotlight on: Gareth Pugh

Gareth Pugh, a quite genius and fashion prodigy

Now that the grand innovator and genuine artiste Alexander McQueen is no more and Sarah Burton is basically butchering his legacy by dumbing down the fashions until it's not haute couture but something your grammy wore that now belongs in a consignment shop, it's time to look for that other British bad-boy designer who is going to revolutionize the industry and hopefully take enormous risks with an effortless fearlessness that makes us all stand up and take notice.

for inspiration, Pugh works with themes like cubism, bondage, and the Avant-Garde

 British fashion never had a Jean Paul Gaultier, or a John Galiano, or a Betsy Johnson, but they did have iconoclasts like Vivienne Westwood and Alexander McQueen who threw Burberry's tweeds and stripes right back into their face with their innovative designs and devil-may-care aesthetic. Now there's another bad boy of textile on the British scene who is setting the stage to bring the Brits back to the forefront of high fashion. 

a dress made completely out of safety pins, a nod no doubt to Vivienne Westwood. 

His name is Gareth Pugh, he's barely out of his early 20's and is killing it in every piece of clothing he lets walk the runway. His themes include androgyny, bondage, S&M, and what looks like every German Avant-Garde film from the 30's  I've ever seen. Every one of his models looks like walking art and he is now being recognized by the likes of Lady Gaga (of course), Beyonce, Rihanna, and others. He is truly a force to be reckoned with considering 30 years ago, his clothes wouldn't even be legal. 

Walking art. Don't  you wish your man dressed like this? Well, every once in a while. It's like a viking and  a pterodactyl went to an S&M bar together.

He invented the concept of inflatable clothing and yeah you might not wear it to the office on a Tuesday, but damn isn't that interesting. He's restored art back into fashion, and fashion back into the general folds of entertainment. He's shocking, outlandish, and creative, as well as being a completely genuine article. 

Gareth's now famous inflatable clothing line. 

I believe that his contribution to the British fashion idiom is as important as that of Vivienne Westwood who with a few safety pins and inline zippers completely changed the look of the whole country 30 years ago. Gareth Pugh is doing the same now. To look at his designs and think 'that's too much' is exactly what he's going for and I think that Alexander McQueen were he around today would be proud, not to mention extremely jealous.